The British newspaper Metro, which has readership in 13 U.K. cities, has launched a new poker and online bingo site. The paper has over 2.8 million readers online and in distribution, and hopes to tap into this following in the online poker market. The paper has signed a deal with St. Minver for online bingo and poker facilities, and the poker software will be Boss Media’s. The site will join the International Poker Network of sites along with Liberty Poker, bet-at-home.com, Casino Club Poker and PokerHour.com.

The popularity of poker in the U.K. has big media players all competing for the gaming dollar. Now that the game is regulated in the U.K., different types of companies are putting resources into profiting from the game. Metro is the fourth largest paper in the U.K. and should make a splash in the U.K. gaming market, if their marketing approach properly reaches the public.